By Sawyer Husain

Revitalizing Midwest Cities: Turning Riverfronts into Catalysts for Urban Renewal

Midwestern cities, often lacking the natural allure of coastal landscapes like those in Seattle or Miami, face unique challenges in urban planning and revitalization. Without an ice-age on the calendar or a mass flooding event, Midwest cities are left to make do with the natural environments they have. So, what can they do? One effective strategy for overcoming this lack of coastline is the transformation of neglected urban riverfronts into vibrant community assets. This approach leverages the natural scenic and recreational potential of riverfronts and stimulates economic growth and civic engagement, as shown by the successful revitalizations in Chattanooga, Tennessee, and Cincinnati, Ohio.

Chattanooga, Tennessee:

Chattanooga’s approach to revitalizing its downtown through its riverfront is a compelling story of urban renewal, leveraging both its historical assets and modern capabilities. Before its transformation, the downtown area was notably industrial, characterized by factories and disconnected from the Tennessee River that flowed beside it. The riverfront itself was underutilized, serving mainly as a barrier from the industrial buildings rather than a beneficial feature of the urban landscape. This all changed with the election of Mayor Bob Corker, who directed the city’s focus towards revitalizing the downtown waterfront, transforming it into a central hub for community and economic activity.

The Chattanooga Riverfront, January 1940.

Corker’s administration initiated significant changes by rerouting the Riverfront Parkway, a 4-lane highway that prevented any development within a half mile of the riverfront, to better connect the city to its river. The plan included expanding pedestrian access to the riverfront, creating park spaces, and developing attractions such as boat docks and concert venues. More specifically, this included such things as narrowing the previously expansive roadway to make it more pedestrian-friendly and integrating significant cultural institutions, like the Hunter Museum of American Art and the Creative Discovery Museum, into the riverfront’s landscape.

This transformation was aimed not only at beautifying the area, but also at making it a vibrant, accessible public space that could attract tourists and residents. When the area was finally pedestrian friendly, it was eventually time to commercialize. These restoration efforts culminated in the 21st Century Waterfront Plan, which transformed 129 acres of riverfront land into a mixed-use development.

Chattanooga Riverfront Parkway, before and after highway removal in 2004.

This comprehensive redevelopment dramatically increased the liveliness and interest of Chattanooga’s downtown, spurring economic growth by enhancing tourism and local business investments. The riverfront, once a neglected aspect of the city, became a central feature of Chattanooga’s identity, contributing to its recognition as a top place to visit and live.

Rendering of River City Company’s ONE Riverfront Plan.

Statistically, Chattanooga’s transformation has been marked by positive trends in property values, business growth, and demographic shifts. The population of downtown Chattanooga has grown by 11%, reversing decades of decline. This revival has not only increased the density of economic activities in the area but has also enhanced the city’s cultural and social fabric.

Chattanooga’s strategic focus on inclusive planning and community participation has led to it being widely regarded as one of the greatest urban transformations in recent years. This holistic approach to revitalizing the riverfront has not only improved the quality of life for residents but has also positioned Chattanooga as a model for other mid-sized cities aiming to leverage their riverfront assets for economic and social revitalization.

Cincinnati, Ohio:

Cincinnati, a city previously grappling with urban decay and a declining population, is witnessing a dramatic turnaround, largely due to the transformation of its riverfront. The city’s center right on the waterfront, once a bustling industrial center, days, was now filled with empty storefronts and abandoned warehouses. The urban core was starved of the vibrancy that once defined it, leading to economic stagnation, and massive out-migration of residents.

Historically, Cincinnati’s downtown on the Ohio River served as a bustling trade and transportation hub during the 19th century, seeing more than 30 steamboat visits a day. However, by the 20th century, as industrial activities declined, so did the riverfront area, with businesses moving inland due to pollution and decay.

Arial View of Downtown Cincinnati, 2007.

In 2007, the city launched a significant project known as The Banks. The Banks development transformed 18 acres of underused riverfront into a lively mixed-use area, featuring luxury apartments, restaurants, retail spaces, and sport venues. The project included crucial infrastructural enhancements like new parking garages and street grid improvements, essential for supporting the new developments.

The Banks Development Plan Rendering

This revitalization of the river has triggered significant residential and commercial growth. The mixed-use developments and public spaces, such as Smale Riverfront Park, have not only enhanced the aesthetic and functional appeal of the riverfront, but have also become a magnet for economic activity. Moreover, this redevelopment has been instrumental in attracting both new residents and tourists, reversing the trend of population decline and significantly boosting tax revenues, providing the city with resources to fund further improvements. Economically, the revitalization has attracted new businesses and investments, including a General Electric facility that promises 1,400 jobs. Socially, it has turned the riverfront into a desirable residential area, blending natural beauty with urban living.

Downtown Cincinnati in 2017, Post Construction of The Banks

The Cincinnati experience shows how deliberate land use planning and targeted urban development can effectively leverage natural assets like riverfronts to revitalize city centers. The transformation has turned the riverfront into a hub of activity that draws both residents and tourists, creating a lively, engaging space that contributes significantly to the city’s economic health and social vibrancy.

Improving The Midwest:

Both Chattanooga and Cincinnati exemplify the potential for Midwestern cities to breathe new life into their urban cores by reimagining and revitalizing their riverfronts. These case studies demonstrate not just the transformation of neglected zones into thriving spaces, but also underscore the broader theme of urban regeneration through strategic use of natural assets. This approach not only beautifies these cities, but also serves as a catalyst for economic and social revitalization.

Looking ahead, cities like St. Louis and Indianapolis have similar opportunities to transform their underutilized riverfronts into vibrant areas that could significantly impact their urban vitality. St. Louis, with the Mississippi River, and Indianapolis, with the White River, possess untapped potential that, if developed thoughtfully, could replicate the successes seen in Chattanooga and Cincinnati. By integrating mixed-use developments, enhancing connectivity, and promoting accessibility, these cities can foster environments that attract residents, businesses, and tourists alike.

The transformations in Chattanooga and Cincinnati are not just about adding parks or apartments; they are about rethinking how a city can interact with its natural environment to create spaces that offer economic opportunities and enhance quality of life. As more cities recognize the value of their riverfronts not just as borders or barriers but as frontiers for development, the Midwestern urban landscape can look forward to a future where riverfront downtowns are not just places to work but places to live, play, and thrive.



Sawyer Husain is a second-year undergraduate from Indianapolis, IN studying public policy and geography with a minor in urban planning. At Chapel Hill, he is actively involved in local historic preservation and affordable housing projects, with a specific interest in the ways arts and culture can enhance urban landscapes. Outside of school he enjoys running, videography, and travelling.


Edited by Abby Cover

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