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Category: Public Health (Page 1 of 2)

Zombie Preparedness: A Communication Strategy for Emergency Preparedness

For this Halloween, CPJ is bringing back a spooky article from 2017 on the value of zombie preparedness. 

Zombies have become a fixture in literary and cinematic culture over the past century. The list of on-screen zombie productions is extensive, ranging from White Zombie in 1932 and Night of the Living Dead in 1968, to this year’s Patient Z and dozens of others in between. In 2016, Netflix boasted a buffet of 19 zombie-themed shows to satiate their viewers’ appetite for the undead. Yet over the past decade, zombies have broken free of their cinematic chains. Runners can now have their zombie fix on-the-go, with zombie-themed races in which costumed zombies chase runners, or via zombie running apps. For the extreme among us, there are even zombie survival camps: “the ultimate weekend apocalypse adventure.”

The cultural capital of zombies has not gone unnoticed. Since 2011, the threat of a zombie outbreak has been used in a more unexpected way: as a communication strategy for emergency preparedness. In response to low engagement in previous emergency preparedness campaigns, in May 2011, the Centers for Disease Control and Prevention (CDC) opted for a creative thematic pivot in their preparedness communication. And so, Preparedness 101: Zombie Apocalypse was born. This campaign first manifested as a humorous blog post detailing key steps to take in the event of a zombie apocalypse,1 such as building an emergency kit and developing a family emergency plan.2 The CDC’s goals for this campaign were to widen the reach of emergency preparedness awareness materials and draw in younger audiences.

A quick glance at the post’s engagement metrics renders their strategy an unequivocal success; the post received unparalleled traffic, crashing the blog platform within nine minutes of the tweet directing viewers to the blog. The campaign was covered extensively by media outlets for more than a year following the original blog post. By 2013, two years after the original posting date, the post had garnered approximately 1,332% more views than average posts on the CDC Public Health Matters Blog, and 1,233 comments, compared to the average of five comments. The CDC’s social media followers across various platforms also grew significantly in response.3 Moreover, the immense popularity of the post led the CDC to develop a host of Zombie Preparedness materials, including a dedicated blog, posters, lesson plans for teachers, and even a graphic novella.

CDC tweet
The CDC’s extensively shared and liked tweet referencing the Preparedness 101: Zombie Apocalypse campaign. Photo Credit: CDC’s Office of Public Health Preparedness and Response (@CDCemergency).
blog post CDC1
Excerpt from original Preparedness 101: Zombie Apocalypse blog post (May 16, 2011) on CDC’s Public Health Matters Blog. Photo Credit: CDC Public Health Matters Blog.

Since 2011, other organizations in cities across the country have followed the CDC’s creative lead, and further capitalized on the Halloween season to launch preparedness education and trainings with a zombie theme. For example, REI offers a Zombie Preparedness – Surviving a Zombie Apocalypse workshop, which covers important survival strategies adequate for any disaster. From Zombie Scavenger Hunts in Anchorage, Alaska (2012) to Zombie Artwalks in Abilene, Texas (this month), zombie preparedness has consistently captivated geographically diverse audiences and has catalyzed unique partnerships around emergency preparedness.  

Anchorage - scavenger hunt
Anchorage’s haunted zombie scavenger hunt is fun for the whole family. Photo Credit: Anchorage Public Library.

Perhaps more interesting, however, is the adoption of zombie preparedness at the state level. Each October since 2014, Governor of Kansas Sam Brownback signs a proclamation declaring October “Zombie Preparedness Month.” This tradition, spearheaded by the Kansas Division of Emergency Management echoes the sentiment of the CDC’s campaign, insisting that “if you’re prepared for zombies, you’re prepared for anything.”Furthermore, in February of 2017, the state House of Illinois passed House Resolution 0030 declaring October “Zombie Preparedness Month.” This law “urges all Illinoisans to educate themselves about natural disasters and take steps to create a stockpile of food, water, and other emergency supplies that can last up to 72 hours.”5

Kansas Division of Emergency Management fb
Kansas Division of Emergency Management employing their own zombie preparedness campaign on Facebook earlier this month. Photo Credit: Kansas Division of Emergency Management.

Although the CDC’s novel campaign has certainly been effective in garnering significant attention and replication across the country, measuring the extent to which this messaging campaign led to increased actual emergency preparedness actions is more difficult to quantify. A 2015 study conducted by PhD students at the School of Communication at Loyola University Chicago investigated this question by administering an online survey about emergency preparedness to two groups of undergraduates: one previously exposed to Preparedness 101 Zombie Apocalypse, and the other exposed to CDC’s traditional preparedness messaging campaigns. Their findings indicate that the zombie material did not have significant impacts on their performance on the preparedness survey compared to the traditional messaging group.6

Even with these results, there is clear value in zombie preparedness, beyond the laughs. According to a national survey conducted in 2016 by the National Center for Disaster Preparedness at Columbia University, almost two-thirds of US households lack sufficient emergency plans. More than 30% of US households with kids are unaware of their school evacuation plans, and over 40% lack understanding about their child’s evacuation location in the case of an emergency.Zombie preparedness can only help this, especially due to its potential for youth education. Additionally, true to both their nature and their historical staying power in popular culture, zombies aren’t likely to go away anytime soon. Bundling zombies with preparedness education every October is nothing but good (and perhaps spooky) news for emergency preparedness – planners, public health advocates, and hazard mitigation experts take note.

FEMA. 2012. “Zombie Preparedness: Effective Practices in Promoting Disaster Preparedness,” Webinar Transcript. https://www.fema.gov/media-library-data/20130726-1913-25045-3339/20130430_final_zombie_preparedness_transcript.pdf

2 Khan, Ali S. 2011.“Preparedness 101: Zombie Apocalypse,” CDC Public Health Matters Blog, May 11. https://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/  

Kruvand, Marjorie and Maggie Silver. 2013. “Zombies Gone Viral: How a Fictional Zombie Invasion Helped CDC Promote Emergency Preparedness” Case Studies in Strategic Communication. http://cssc.uscannenberg.org/wp-content/uploads/2013/10/v2art3.pdf

Barber, Elizabeth. 2014. “Kansas Will be Prepared for the Zombie Apocalypse.” Time, September 24. http://time.com/3424392/kansas-zombie-preparedness-month-sam-brownback-natural-disasters/   

Illinois General Assembly. 2017. “Bill Status of HR0030. http://www.ilga.gov/legislation/BillStatus.asp?DocTypeID=HR&DocNum=30&GAID=14&SessionID=91&LegID=99787

6 Kruvand, M and FB Bryant. 2015. “Zombie Apocalypse: Can the Undead Teach the Living How to Survive an Emergency?” Public Health Reports. https://www.ncbi.nlm.nih.gov/pubmed/26556937

7 National Center for Disaster Preparedness at Columbia University’s Earth Institute. 2016. “Children in Disasters: Do Americans Feel Prepared? A National Survey.” National Center on Disaster Preparedness Research Briefs. https://academiccommons.columbia.edu/catalog/ac:194073  

Featured image: A zombie flashmob (fleshmob) takes on London in 2007. Photo Credit: CGP Grey via Wikimedia Commons, CC BY 2.0.

About the Author: Margaret Keener is a first year master’s student in the Department of City and Regional Planning, focusing on land use and environmental planning. She is particularly interested in resilience and climate change adaptation. Prior to UNC, Margaret worked as a graphic designer for ICLEI – Local Governments for Sustainability. Outside of class, Margaret enjoys listening to podcasts while running, playing outdoor team sports, and exploring new places on foot.

Subscriptions for Volume 47: Planning for Healthy Cities (2022)

Carolina Planning Journal (CPJ), the oldest student-run planning journal in the country, is excited to announce the imminent release of Volume 47: Planning for Healthy Cities. This issue features articles and book reviews from a wide range of planning students, practitioners, and scholars; see the editor’s note below for brief summaries of some of the topics covered.
 
We would love to be able to send you a print copy of this year’s journal. To order your own copy(ies), complete this brief subscription form and send us a payment via Venmo, Zelle, or cash or check; additional payment details are provided on the subscription form.

Subscription rates are as follow:

  • DCRP Student: $10
  • DCRP Alumnus, Staff, or Faculty: $15
  • General Subscriber: $20

Questions? Don’t hesitate to email us.


Editor’s Note

Read Volume 47: Planning for Healthy Cities here.

Winston Churchill was once quoted as saying, “Never let a good crisis go to waste.” We as planners have a responsibility to look to the COVID-19 pandemic, and the resulting challenges, as an opportunity to learn and better frame how our work can bolster health. Volume 47 of the Carolina Planning Journal is titled “Planning for Healthy Cities.” The title itself is aspiration, as the concept that planners alone can ensure healthy communities is fantasy. Planners must collaborate with, listen to, and learn from multitudes of individuals from varying fields. Health is not tied to just the physical space of the city; it spreads beyond tangible infrastructure and extends deep into the roots of a community.

By 2050 it is projected that 70% of the world’s population will be living in urban areas. The weight of this and other projections have prompted many influential organizations such as the European Union, World Health Organization, and American Planning Association to examine the pivotal role planners play in improving and protecting the public’s health for generations to come.

To explore the many definitions and concepts of a planner’s role in promoting health, we asked students, professionals, and researchers alike to explore the nexus of planning and health. The resulting articles provide an array of interpretations and important perspectives on how planning is intertwined with health.

Decades of research have shown a connection between adverse outcomes from childhood lead exposure and its ties to racial and class inequalities. Elijah Gullett (UNC ’22) contributes to this body of work by examining a case study of 31 counties in North Carolina. Importantly, the topic of healthy cities extends beyond symptoms identified by a medical practitioner and includes how social anchors can influence a community’s economic health. Marielle Saunders (MCRP ’22) and Eve Lettau (MCRP ’22) examine the link between health outcomes and economic development strategies. Their article leverages three case studies to explore strategies that shift the economic development paradigm from pure growth to quality development and community wellbeing.

During COVID-19 there was a constant struggle to effectively and clearly communicate evolving scientific information. Rebecca Kemper, PhD, Frederic Bertley, PhD, and Joseph Wisne consider the struggles cities have had converting successive, highly technical medical research findings into protective health advisories. Their work seeks to provide planners with an understanding of how to use cultural institutions as a public health resource and communicative resource. Developing tools and frameworks that can assist planners to best address varying issues is an important field of research.

Emily Gvino (MCRP ’21) and Julia Maron (MCRP ’22) look at how local planners and municipalities, primarily in urban communities, can best address extreme heat within the lens of equitable resilience. The reframing of how planners can address climate resilience provides many parallels to how planners may address other community issues. Michelle Nance and Emily Scott-Cruz identify ways public health intersects with transportation planning and provide recommendations to North Carolina transportation planners, policymakers, and advocates. Their article offers advice for how to improve health outcomes through changing transportation planning practices, policy making, and prioritization.

Building on the importance of developing safe transportation system policies, Daniel CapparellaAshleigh Glasscock, and Jessica Hill (DCRP ’09) use Nashville, TN, to develop a non-motorized risk index. Their system-level tool can be used to proactively identify areas with unsafe non-motorized conditions and motivate other transportation planners to reimagine how they classify risk. Vision Zero, a global movement to end trafficrelated fatalities, takes a systemic approach to road safety. While Vision Zero plans have grown in popularity across the country, they are implemented to varying degrees. Seth LaJeunesseBecky NaumannElyse Keefe, and Kelly R. Evenson examined 31 United States Vision Zero plans published through mid-2019 to explore the degree to which local and regional transportation safety plans intended to eliminate serious and fatal road injury (Vision Zero) integrated land use plans, planners, and ordinances.

This year’s cover photo comes from Josephine Justin (DCRP Master’s student). She explores the relationship physical spaces have with health, offering New York City as an example. “Two years ago, New York confirmed its first COVID-19 case and the City shut down its schools, restaurants, and businesses. As the world went into a state of lockdown, NYC emerged as an early epicenter of the pandemic. NYC’s skyline features in the cover photo. The city was bustling with residents and tourists when this picture was taken in March of 2021, but the legacy of the pandemic lives on as we mourn those we lost.

These past two years have shown us the importance of this year’s journal theme, Planning for Healthy Cities. While NYC and the world has been returning to normalcy, the pandemic is far from over as new variants emerge and cities face obstacles in distributing vaccines, tests, and treatments. The virus has exposed social and racial inequities in our cities and how the built environment can affect our health. May we use the lessons we have learned during this pandemic to rebuild our communities to be healthy, sustainable, and resilient.

William Pierce Holloway
Editor-in-Chief

Jaywalking Laws – Safer for Whom?

By Emma Vinella-Brusher

Daunte Wright’s death, and the immense pain and unrest felt across the nation resulting from the never-ending trend of police violence against Black and Brown people, could and should have been avoided. In the wake of yet another murder of a Black man at the hands of the police, the inequities of our racist traffic enforcement laws are once again on full display. On the surface, this was simply a routine traffic stop gone wrong, and one could argue the race of the driver had nothing to do with it. But none of this is routine, and race had everything to do with it.

Across the U.S., Black people are more likely to be pulled over and far more likely to be searched during a traffic stop [1]. In the vast majority of cases, the stop is for something as simple as having a broken tail light or failing to signal a lane change. Or, in the case of Daunte Wright, hanging an air freshener from your rear view mirror.

Beyond traffic stops, racial targeting can also be seen in the enforcement of jaywalking laws. The history of policing and pedestrians traces back to the early 20th century, when people began to look at street space as belonging to cars rather than pedestrians. The shift in perspective became more notable with the introduction and conceptualization of jaywalking laws. In 1912, Kansas City passed the first U.S. ordinance related to jaywalking. The new ordinance led to the rise of victim blaming, placing fault on the pedestrians who were injured or killed on the streets [2]. Criminalizing jaywalking also increased opportunities to enforce other policies such as stop and frisk and search and seizure. Stopping someone for jaywalking allowed police to identify other criminal activities.

Source: National Safety Council/Library of Congress

A simple Google search for police brutality during jaywalking-related arrests yields dozens and dozens of results. One of the most well-known cases is that of 18-year-old Michael Brown of Ferguson, Missouri, who was fatally shot after being stopped for jaywalking. If you are Black and lucky enough to survive an interaction with the police, our jaywalking laws are still inequitably enforced with far-reaching consequences. This can be seen across the U.S.:

  • New York City, NY: 89.5% of jaywalking tickets went to Blacks or Hispanics in the first 9 months of 2019 [3]
  • Jacksonville, FL: Blacks are 3 times more likely to be ticketed for pedestrian infractions than whites [4]
  • Urbana, IL: From 2007-2015, Blacks received 91% of jaywalking tickets despite only making up 16% of the population [5]

The policing of jaywalking also disadvantages those who rely on walking as their primary mode of transportation, with an especially distilled impact on those who live in areas without reliable pedestrian infrastructure. The infrastructure issue begs the question: how can you avoid jaywalking when the crosswalk doesn’t exist? Criminalizing jaywalking can further exacerbate the cycle of poverty. Jaywalking fines can be very steep, with charges up to $250 in some areas. Failure to pay may result in a loss of one’s driver’s license or damage to one’s credit score [6].

Enforcing minor infractions such as jaywalking provides yet another mechanism for further criminalization of targeted groups. Eliminating jaywalking and other minor traffic enforcement laws leads to fewer interactions between police and Black and Brown communities, and allows us to focus on actual safety concerns such as speeding instead. Traffic enforcement should be about saving lives, not endangering them.

Going forward, we must ask ourselves – what role do we want policing to play in traffic enforcement?

Should the police have a role in our transportation system at all?  


Emma Vinella-Brusher is a first-year dual degree Master’s student in City and Regional Planning and Public Health interested in equity, mobility, and food security. Born and raised in Oakland, CA, she received her undergraduate degree in Environmental Studies from Carleton College before spending four years at the U.S. Department of Transportation in Cambridge, MA. In her free time, Emma enjoys running, bike rides, live music, and laughing at her own jokes.


Edited by Ruby Brinkerhoff


Works Cited

[1] https://www.sc.edu/uofsc/posts/2020/06/racial_disparities_traffic_stops.php#.YHea-BRKjt1

[2] https://www.vox.com/2015/1/15/7551873/jaywalking-history

[3] https://nyc.streetsblog.org/2020/01/08/nypd-targets-blacks-and-latinos-for-jaywalking-tickets/

[4] https://usa.streetsblog.org/2017/11/16/jacksonvilles-jaywalking-enforcement-is-very-very-racist/

[5] https://www.nytimes.com/2017/07/03/opinion/jaywalking-while-black-jacksonville-florida.html

[6] https://features.propublica.org/walking-while-black/jacksonville-pedestrian-violations-racial-profiling/

 

Getting Around Getting Around: A Pandemic’s Impacts on Transportation

By Doug Bright

Collectively, we’re doing a lot less moving these days. For many, including the UNC Chapel Hill community, the ongoing pandemic means that virtual meetings have replaced our daily commutes. Driven by both personal concern and government action in the form of stay-at-home orders, our non-essential trips have also been slashed in order to reduce interpersonal contact and infection rates. Some services, activities, and goods are essential, and some social level of transportation is needed to simply keep people alive and well. Given our competing priorities, what exactly do the impacts on our transportation patterns and systems look like in these times? And what impact will this global crisis leave on our relationship with movement?

Generally, the short-term story – transportation during the pandemic – has been one of massively reduced demand and volumes. Schools and work – traditionally, the most inflexible sources of travel demand –  have been broadly suspended or transitioned to virtual engagement. Governments have encouraged and ordered people to cut back on non-essential activities, reducing the demand for discretionary and leisure travel as well. Many people have also attempted to reduce the amount of “maintenance” travel by stocking up on (or – for the more extreme – hoarding) groceries and other goods or simply by switching to online shopping for these needs. Some companies – especially for food delivery – have even waived delivery fees in an attempt to maintain business.

As a result of these changes, road congestion has notably decreased. Reports of reduced congestion in the US came early and have been followed with maps confirming the volume drops, even in the world’s most notoriously traffic-laden cities. Google has released “mobility reports” based on mobile location data, detailing the relative volume of travel to different types of locations. Compared to New York, the state at the epicenter of the American crisis, North Carolinians appear to be changing their travel behavior less, including visiting “parks” 5% more than before the crisis began (Orange County, NC trends are more in line with NY state averages). Two public health detriments that come with car traffic – crashes and pollution – have both plummeted. Especially paired with factory closures, reduced car traffic volumes have led to global cities famous for their smog being (temporarily) ridden of their typical dark clouds.

Of course, not everyone relies on a car for every trip; transit ridership has also plunged. Massive drops in ridership (Chicago’s ridership, for instance, was down 77% on the first day of stay-at-home in Illinois, with a larger drop for trains compared to buses) have created gaping holes in budgets that rely on farebox revenue. DC’s Metro has predicted a $50 million monthly deficit. While cuts in service have been made (NYC’s MTA has selectively cut service by about 25%), a relatively high baseline of service is necessary, not only to get transit-reliant essential workers to their jobs but also to allow them to commute without crowding. For example, the Chicago Transit Authority (CTA) has no plans to cut service and has, in fact, adding bus service to busier routes to enable social distancing, as well as increasing the amount of cleaning on vehicles and in facilities. As of April 9th, the CTA added new adjustments, including suspending bus fares to allow rear door boarding (to speed boarding, reduce queuing, and reduce contact with drivers) and skipping pickups when the number of passengers on board is at a newly designated maximum. Auckland, NZ’s transit system has even launched a feature in its mobile app to show occupancy levels of approaching vehicles. Considering the relatively low farebox recovery ratios (the proportion of operating costs accounted for by fares) of US systems, as well as the scale of the ridership decrease, the total financial impacts of temporary fare suspensions could be relatively small, though the reliability of service could suffer as adjustments are made.

Active transportation remains another option during this time, one that may have some strong natural advantages. Outdoor exercise remains on the shortlist of acceptable activities in areas with stay-at-home orders. Given the ability to stay distant from others (in part due to the mode’s relative lack of popularity in the States) as well as a reduced number of cars on the road, biking has gained new advantages. Some cities have responded by offering discounts on bike share. To benefit both cyclists and pedestrians, closure of (parts of) streets to cars is also being considered and advocated for. In addition to being a progressive, efficient move for the use of space, reclaiming space for cars has public health implications. Denser urban areas have sidewalks and mixed use paths that are too narrow and have become too crowded, resulting in shutdowns (e.g. Chicago’s lakefront trail and 606). Without new, safe routes, these shutdowns can cause health and equity issues for commuters who rely on these thoroughfares. Adaptation on our streets also includes measures like the automation of otherwise push-to-walk intersections, a change that put Chapel Hill on the map (literally).

Evidently, the short term impacts on transportation are about as chaotic, varied, and experimental as are to be expected in the context of a global public health emergency. But what might this period suggest for our longer-term relationships getting around?

Depending on how well our enormous ongoing experiment in virtual work and instruction goes, telecommuting could gain new favor. Paired with a potential expansion of the conception of basic human rights to include internet access (and applicable legal, administrative, and programmatic implementation), this change could have an enormous impact on conversations around equity, especially related to mobility. While it won’t make all inaccessible places immediately accessible, it could provide improved massively improved access to important economic levers – jobs and education. A sustained, systemic shift towards telecommuting has other huge implications, especially around the use of the time saved and the implications that may have through different economic lenses (too heady to discuss in this context).

Given new incentives for active transportation (exercise and safety) and the thus-far temporary changes to our cities that have come with it (revoking space previously dedicated to cars), we could potentially see sustained shifts in this arena as well. A significant barrier to active transportation in the US is based on perceptions of the activity, which could be changed with increased exposure through the crisis, which, in the Northern Hemisphere, conveniently happens to be coinciding with warming temperatures. In the other hemisphere, New Zealand’s mega-successful response includes a permanent expansion of space for pedestrians and bicyclists through cheap tactical urbanism methods. Some in the US have called for pouncing on gas tax reform at a time when gas prices are low and fewer people are driving. Without commenting on the likelihood or morality of such a decision, it could potentially complement these temporary natural advantages for active transportation.

On the note of finances, the potential long-term silver lining for transit coming out of this crisis looks quite similar to that of healthcare or other safety net structures. While transit systems are suffering in a way they haven’t since the initial development of car culture (technology, subsidies, and all), their current suffering may spur reorganization that protects them in the long run. The crisis has highlighted the permanence of the “essential worker” (healthcare, groceries, transportation operators, etc.) who needs to get to his or her job regardless of the level of crisis. As long as we have essential workers in cities, we will need public transit (or some other major subsidy for their transportation). Failing this potential progress, transit systems will be better equipped – at least from operations and know-how perspectives, if not financially – to deal with a crisis of this sort in the future. The current need is triggering investments – like Chicago’s move of farecard readers to the rear of buses – the benefits of which will last long after the pandemic.

Finally, we can consider long-term impacts on urban density, a major input for understanding transportation patterns. Density is a rallying cry of urbanists, but given the emphasis on remaining physically distanced, it would be understandable to react adversely to the idea of living close to others. Important to acknowledge are the pandemic successes of mega dense places like Hong Kong and Singapore, but also some major cultural and political differences that could prevent similar types of actions in the US. Permanent adjustments that make us safer (significant shifts towards telecommuting, institutional and technological changes aimed at reducing interpersonal interaction, etc.) may make our cities less healthy from a social perspective, similar to the risk presented by other disruptors like automated vehicles. A more city-friendly solution likely lies in cultural shifts and the emergency protocols driven by the current crisis. Planners should act quickly to leverage the current opportunity to make lasting changes with the potential to make our urban places more livable – pandemic or not.

Feature Image: A temporary street closure in Oakland provides a shocking peek into a less car-focused alternative future for urban streets. The New York Times


About the Author: Doug Bright is a first-year master’s candidate in the Department of City and Regional Planning, specializing in transportation. He’s a proud Chicagoan, enjoys taking the streets by two wheels, and indulges in improvisational cooking. He likes thinking and talking about education, design, and sustainability. He also likes jokes. Doug received his undergraduate degree in Social Studies from Harvard College.

COVID-19 and Our Futures

By Evan King

When speaking about the role of public transportation in modern society, I often bring up this article published by the Foundation for Economic Education. In it, the author essentially argues that the proliferation of telecommuting has removed all need for public transportation. If you take this line of thought to its logical, extreme conclusion, then we must be on an unstoppable trajectory towards a post-spatial society, where the only reason to leave your home is outdoor recreation or sex. In this scenario, not only will public transportation be rendered pointless by the internet—so will transportation in general. Of course, this all relies on the assumption that you are able to work from a computer. Those working in the service, retail, and medical industries will still need to travel across actual space, by increasingly expensive means no longer subsidized by the telecommuting class. 

Recently, this pandemic has seemed like the most well-timed acceleration of this suggested new order. It seems that nearly everything can now be delivered to your doorstep, and though these deliveries still provide jobs, eventually they may not in the face of drones or self-driving cars. Either way, society doesn’t need to think about the transportation needs of delivery services, right? We only need to consider the needs of the suburban 9-5 telecommuter.

I have contemplated for years how virtually the only upside of America’s suburban sprawl and resulting anti-social culture is relative insulation from disease (Except Lyme disease, which is badly exacerbated by suburban sprawl. Increased contact with other similar animal disease vectors may eventually prove to be another side effect of suburbanization.) Even in the early stages of this crisis in the United States, I hypothesized that even with such a blundered government response to this crisis, we may still be better off than Italy, owing simply to our dispersed, generationally-segregated way of life that is terrible for everything else. But now, it is clear that the US will be hit the hardest by far; so what good are these suburbs if they can’t even hold off a disease?

My classmates, and those all across the planning profession, have been writing extensively on this issue. There is a tone of despair in conversations so far; how can we generate the political will for more compact, efficient cities when this is all over? How can we possibly encourage people to use transit or live in dense environments, normally environmentally and socially worthy goals, when those activities helped to accelerate a pandemic? One thing that seems certain is that when the spread of disease ends, we will only have begun experiencing the economic impacts. A tanking economy means limited urban growth and little work for planning (or anyone). 

However, I can envision two possible positive consequences for planning. The first one is complicated, though. As we have seen over the past month, an outbreak of this scale requires a strong, well-studied government response to avoid disaster. Both a strong state that can support all its people, and a healthcare system designed to do more than just make money are not just beneficial to society, but a necessity. I’ve observed a plethora of stories on the internet over the past few weeks of deathbed conversions from libertarianism and similar political opinions. Suddenly, in the face of something that cannot be shot at, racially discriminated against, or even debated on, people have frantically realized that they need experts they can trust. 

Planning and expertise have a fraught history, but knowledge and practice in the field have come a long way from the dark days of urban renewal. Planners bemoan the idea that they were trusted when they didn’t know what they were doing and are not trusted now when they do. Maybe this is a chance for planners to apply their better developed, more democratic science in a more accepting society.

The other possible good news for planning is that we are being reminded of the value of public space, and how much we rely on social interactions. After only a few days of social distancing, it seems that even celebrities in their mansions are apparently losing their minds. We have gotten a close look at the post-spatial society the American upper and middle classes are hurtling towards and are realizing it might be more than we bargained for. Several have speculated a grand reunion when this is over, people deliriously happy to see each other; some are even predicting a mini baby boom. People may really want to escape the isolation of their subdivisions!

I won’t be participating in the baby boom, but I certainly never needed this outbreak to remind me that I am a social animal. Our response to this pandemic has consisted of irrational extremes: at the most fearful and destructive with panicked grocery shopping, at the most reckless and overconfident with the Miami spring breakers. While it’s difficult to be optimistic about the future of American cities at a time like this, we should remember that there is more than one social force at work here. And as long as people are willing to risk their lives (and others’) just to be around each other, we ought to have some hope for cities.

Featured Image: A nearly empty subway platform is seen at the 42nd Street station during the coronavirus outbreak in New York City. Credit: Mike Segar/Reuters via The Washington Post.


About the Author: Evan King is a first year masters student in city and regional planning. His interests include transportation policy in the developing world, light rail, and freight movement on inland waterways. He can found in his free time trying to kayak long distances and making hand-drawn maps. Evan hails from central Connecticut and completed an undergraduate degree in Maryland. Opinions are his own.

DCRP Students Work on Interdisciplinary Research at the Nexus of Climate Change and Health

Featured Image: Playas de la Costa Verde, near Lima, Peru. Photo Credit: Willian Justen de Vasconcellos, Unsplash. 

A strength of the Department of City and Regional Planning at the University of North Carolina, Chapel Hill is the potential for students to take courses in other departments and engage with faculty and students across the university. This interdisciplinary education is critical for planners-in-training. Planning, more than most professions, requires engaging with cross-disciplinary issues and obligates practitioners to serve as facilitators on teams with diverse backgrounds and expertise. Thus, the opportunity to engage in high-quality academic research on a multidisciplinary team as a student is an invaluable experience in graduate school.

Two DCRPers engaged in this opportunity in spades during the spring 2019 semester. First-year graduate students Emily Gvino (MPH/MCRP) and Leah Campbell (PhD) were members of a five-person team brought together for a semester-long research seminar with the goal of developing a paper that could eventually be published. The theme of the GEOG 803 class, hosted by the Department of Geography, was climate change and health, broadly interpreted. One group in the class focused on the impacts of climate change on agricultural yields in the Southeast United States. Another looked at deforestation and forest livelihoods in Central Africa.

Emily and Leah’s team looked at the impacts of long-term climate change on the prevalence of stunting for children under five in Peru. This research is highly related to Emily and Leah’s academic interests: Leah focuses on integrating equity and resilience into climate adaptation, and she possesses a background in geophysics and environmental science. Emily’s research interests involve how the natural environment can address social justice issues and the impact of climate change and the environment on health.

Stunting is defined by a measured height-for-age two or more standard deviations below the international median determined by the World Health Organization. As a nutritional health outcome, stunting is a critical condition to study because of its association with several subsequent health and social outcomes. The negative repercussions include an increased risk of death, poor adult health, reduced cognitive function, decreased fine motor skills, and decreased lifetime economic productivity and earnings. As of 2011, more than 165 million children under five were stunted worldwide; an additional 25 million are projected to be undernourished (and therefore stunted) by 2050, with projections connecting these results to climate change.

Peru is a particularly interesting place to investigate stunting trends given the overall high rates of stunting nationally. As a result of both pervasive poverty and social inequality, as well as economic and political instability through the 1980s, Peru previously had one of the highest rates of stunting in Latin America. As of the early 2000s, more than a quarter of children in Peru were stunted. Specifically, the Peruvian government ventured on a country-wide, coordinated effort to rectify the public health crisis, which had not improved despite the concurrent economic growth in the region. In particular, the government focused their policy and intervention efforts on improving nutritional outcomes; this program was the most effective on the part of the Peruvian government in two decades, reducing the rate of stunting by 11.7 points in only six years (from 29.8% in 2005 to 18.1% in 2011). The findings from their paper, by examining the connection between climate anomalies and stunting in Peruvian children, may illuminate if these continued governmental efforts will be undermined by climate change in the coming years.

Given these interesting trends, many studies have looked at the relationship between different demographic characteristics and stunting in Peru. The results are consistent with other studies that have been done through the developing world. Unsurprisingly, the highest rates of stunting are typically found in the poorest households, those most dependent on agriculture, located in rural communities, and present in families where mothers have the least number of years of formal education. In Peru, specifically, indigeneity has been found to be another important predictor of stunting with a stunting rate of 47% in indigenous communities versus only 23% in non-indigenous households.

Plenty of research has also been done on the ways in which climate change may increase the prevalence of stunting globally and exacerbate the socioeconomic disparities in stunting rates. Three main mechanisms have been proposed for how climate may impact child height. The first is that fetal stress will permanently inhibit child growth if a mother is exposed to climate extremes while pregnant. However, that finding ignores the potential of ‘catch-up’ growth after the earliest development stages. The second is that climate anomalies will change agricultural productivity, in turn negatively impacting family incomes and food availability. This argument is complicated by individual and household-level adaptation and non-environmental drivers of agricultural productivity including prices and market access. The final proposed mechanism is that climate change will reduce water quality and change the disease environment, increasing the prevalence of diarrheal and gastrointestinal illnesses that can inhibit growth in children at critical early stages.

Emily and Leah’s paper this semester focused less on the specific pathways than simply what impact climate change may have on Peruvian children’s health outcomes. This connection represents a notable gap in the literature to-date. This analysis was also somewhat unusual in its method. Rather than trying to investigate the relationship indirectly (many previous studies looked at climate impacts on agriculture and then made assumptions as to the impacts on child nutrition), this paper looks at the direct relationship between temperature and precipitation anomalies and height-for-age scores, without making assumptions as to the nature of that relationship.

Using data from the global Demographic and Health Survey, one of the most important datasets in public health research, regression models were developed to look at how year-to-year exposure – including prenatal exposure – to climate anomalies predicted the likelihood of stunting. Both a logistic regression (with the WHO standard cut-off for the stunting determination), and a linear regression (using height-for-age scores as the outcome variable) were developed, controlling for various socioeconomic characteristics at the household and child level, including maternal education and age, child age and sex, family wealth, indigeneity, and geography. The sample of children – almost 80,000 records – were then divided into five cohorts based on age to examine whether the effect of climate differed based on a child’s age.

Results are still being analyzed, but the initial findings are promising for a publishable paper. In line with previous studies, findings confirm that larger households with lower socioeconomic status or in indigenous communities are more likely to have stunted children. Interestingly, young boys were found to be more at risk of stunting than girls. This is a common finding as well, though no satisfying social or biological reason has been found to explain it.

Where the study gains intrigue is what it suggests about climate impact on stunting. While increasing rainfall was actually found to have a positive effect on children’s height, there is a clear relationship between increasing temperatures and increased rates of stunting. Interestingly, children don’t seem to be affected by the most recent year of climate exposure; that is, kids in the 4 to 5-year-old cohort were not significantly affected by temperature anomalies experienced in their 3rd to 4th years of life. It’s difficult to know the cause of this finding in the scope of this analysis; it’s possible that there are delays between temperature extremes, reduced food availability because of temperature, and poor nutritional outcomes because of reduced food availability or quality.

Screen Shot 2019-04-23 at 4.30.01 PM

Figures 1 and 2. Monthly mean precipitation (1) and temperature (2) values for each region, represented by five month moving averages over the years 1981-2012. Regional monthly means were calculated using weighted averages over polygon size for departments located in each region. Vertical lines represent the first months of years with very strong El Niño events as defined by the Oceanic Niño Index index.

Screen Shot 2019-04-23 at 4.29.52 PM

Figures 3 and 4. Overall monthly average for precipitation (1) and temperature (2) across Peru departments over the 1981-2012 year period.

Another particularly interesting finding is that the effect of climate experienced in utero on stunting rates, though significant in the first couple of years of life, dissipates after age three. The positive explanation for this is that children experience ‘catch-up’ growth over time. The more negative interpretation is that children most dramatically affected by fetal stress die early and are, thus, lost from the sample. The issue of selective mortality was beyond the scope of this analysis but represents an important issue to explore in the future.

The team is wrapping up its first draft of the analysis and paper currently. After this semester,  they hope to continue working together to move the project forward towards publication. The most immediate goal is to expand the regression models to include interaction terms between the climate variables and some of the socioeconomic/demographic variables. This will allow the team to elucidate any direct relationships between these characteristics and climate to determine whether climate change will disproportionately affect some groups and whether the negative effect of certain characteristics, like poverty is exacerbated by climate change. After that point, it’s a matter of preparing the paper for submission in a publication, which will undoubtedly bring its own challenges and opportunities!

The full team on this project includes: Leah Campbell (Department of City and Regional Planning, University of North Carolina at Chapel Hill); Khristopher Nicholas (Department of Nutrition and the Carolina Population Center, UNC-CH); Emily Gvino (Department of City and Regional Planning and Department of Health Behavior, UNC-CH); Gioia M. Skeltis (Department of Anthropology, UNC-CH); Wenbo Wang (Department of Statistics, UNC-CH)

References:

Marini, Alessandra, and Claudia Rokx. 2016. Standing Tall: Peru’s Success in Overcoming Its Stunting Crisis. Public Disclosure. World Bank, Washington, DC. https://openknowledge.worldbank.org/handle/10986/28321.

Mejía Acosta A., and L. Haddad. 2014. The politics of success in the fight against malnutrition in Peru. Food Policy, 44:26-35.

Huicho, L., Huayanay-Espinoza, C. A., Herrera-Perez, E., Segura, E. R., Niño de Guzman, J., Rivera-Ch, M., and A. J. D. Barros. 2017. Factors behind the success story of under-five stunting in Peru: A district ecological multi-level analysis. BMC Pediatrics, 17(29):1-9.

Johnson, K., and M. E. Brown. 2014. Environmental risk factors and child nutritional status and survival in a context of climate variability and change. Applied Geography, 54:209-221.

Larrea, C., and W. Freire. 2002. Social inequality and child malnutrition in four Andean countries. Public Health, 11(5-6):356-364.

Lloyd, S. J., Kovats, R. S., and Z. Chalabi. 2011. Climate change, crop yields, and undernutrition: Development of a model to quantify the impact of climate scenarios on child undernutrition. Environmental Health Perspectives, 119(120):1817-1823.

Phalkey, R. K., Aranda-Jan, C., Marx, S., Hofle, B., and R. Sauerborn. 2015. Systematic review of current efforts to quantify impacts of climate change on undernutrition. Proceedings of the National Academy of Science, 112(33):4522-4529.

Prendergast, A., and J. Humphrey. 2014. The stunting syndrome in developing countries. Pediatrics and International Child Health, 34(4):250-265.

Shin, H. 2007. Child health in Peru: Importance of regional variation and community effects on children’s height and weight. Journal of Health and Social Behavior, 48:418-433.

Tiwari, S., Jacoby, H. G., and E. Skoufias. 2017. Monsoon babies: Rainfall shocks and child nutrition in Nepal. Economic Development and Cultural Change, 65(2):167-188.

Woldehanna, T. 2010. Do pre-natal and post-natal economic shocks have a long-lasting effect on the height of 5-year-old children? Evidence from 20 sentinel sites of rural and urban Ethiopia. Working Paper 60. Young Lives: An International Study on Childhood Poverty. Department of International Development, University of Oxford: Oxford, UK. 49pp.

Robert Simmons, pictured above, was a New Bern resident who lost most of his belongings in the storm. He is seen here evacuating with his kitten named Survivor, leaving his father who chose to stay behind. Robert is one of many New Bern residents whose lives were devastated by Hurricane Florence, which was responsible for more than $100 million damages estimated by September 23rd.1

North Carolina’s vulnerable populations – especially migrant workers, African American communities, and rural residents of inland towns – are bearing the greatest burden from the impacts of Hurricane Florence. Many are still recovering from Hurricane Matthew, which made landfall in October 2016. Now they face life-altering questions: rebuild and prepare for the next storm, or move? Many North Carolinians have faced this question before and if they choose to stay this time, they must grapple with how to rebuild despite future threats of more, and potentially stronger, storms and floods.

Reports thus far have solidified Florence’s place as one of the deadliest hurricanes to impact the Carolinas, with greater financial losses than Hurricanes Matthew (2016) and Floyd (1999) combined.2 As residents and local governments move forward toward resilience and recovery, each affected jurisdiction will need to reconcile the interdisciplinary nature of natural hazard mitigation as well as the increasing frequency and scale of disasters.

Hurricane Florence by the Numbers

On October 10th, the Office of the Governor of North Carolina issued a report that estimated Hurricane Florence caused a total of $13 billion in damages. There were 41 deaths as of November 6th, including 2 suicides. Most deaths were car-related, including drowning from being trapped in a vehicle and motor vehicle accidents during the storm.3 At its peak, the storm was as wide as the state of North Carolina and hovered over the state for six days, causing over one million to lose power. At its worst, it was classified as a Category 4 hurricane. The Office of the Governor reported that approximately 2.6 million people, or one in four North Carolinians live in one of the 28 counties designated by FEMA as eligible for disaster assistance.

Business lost around $3.9 billion. By far the greatest number of businesses (49,000) were impacted by wind damage, although 3,800 private businesses also incurred water damage. Over one-quarter of North Carolina households were affected, sustaining an estimated $3.4 billion in damages. In addition to the human impact, the agricultural industry incurred $2.4 billion in losses, over $1 billion of which was from destroyed crops and livestock, with the rest attributed to damage to buildings, equipment, and infrastructure.2

Caption: Hurricane Florence is by far the most damaging hurricane to hit North Carolina in the past two decades. Credit: The Office of the Governor

The Governor’s Office of North Carolina has identified a gap of $7.1 billion in funds that will need to be met in order to make a full recovery. The state has already received $2.3 billion from FEMA and Community Development Block Grants. After the gap was identified, FEMA began reviewing another 13 North Carolina counties to determine eligibility for aid. While private insurance funds are difficult to tally at this stage, the estimates are at around $3.3 billion.

Dr. Jennifer Horney, Professor and Founding Director of the Program in Epidemiology and Core Faculty at the Disaster Research Center at the University of Delaware, explained that community engagement and neighborhood buy-in are essential to the success of local hazard mitigation plans. She gave the example that after Katrina, there was a large increase in those who bought flood insurance. However, after only two to three years, most had let the policy lapse. According to the Associated Press, most homes in high risk areas are not covered by flood insurance. In Broward County, Florida, only 13 percent of homeowners have flood insurance. In Houston and Harris County, Texas, 28 percent of homeowners are enrolled. In New Orleans, Louisiana, 46 percent are covered by flood insurance.4 All three of these locations have experienced devastating floods as a result of hurricanes in recent history.

“People are thinking that if we redevelop in a smart way, we can avoid these problems,” Dr. Horney said. “But the action that is needed is at all levels, from community to global. We need federal or even international efforts to address global issues like climate change.”

Climate Change: Requiring Interdisciplinary Action

From the devastating conclusions of IPCC’s most recent report on climate change, we can only expect more devastating storms in our future.

“Hurricane Harvey’s rainfall was described as unprecedented and catastrophic. However, two storms in 2018 -Hawaii’s Hurricane Lane and Florence – were also top 10 storms in terms of the amount of rainfall, making Harvey seems like it wasn’t so unprecedented,” Dr. Horney said. “The idea that these storms are getting stronger and wetter is really taking hold this year.”

Municipalities have drafted local hazard mitigation plans, local agencies have created communication strategies for public outreach, and state governments have emergency preparedness plans. What else can we as planners do in the face of ever-growing threat of natural hazards? Is there a way for North Carolina to be more proactive rather than reactive? Dr. Horney notes that while we’ve done the work, there are still major milestones to reach.

“North Carolina is in a way a model – coastal jurisdictions have already had mandates for recovery plans. They’re ahead of many states,” she clarified. “But now we have to do the harder stuff – in planning language, the action-oriented things.” This part won’t be easy, however; these are the plans that required the most consensus, funding, and interdisciplinary work. Dr. Horney pointed out that “of all the ones you listed in your hazard mitigation plan, you need to look at the ones that require political capital, neighborhood engagement, and large amounts of resources such as funding. Anything else won’t be good enough for the storms like Harvey and Florence.”

Dr. Horney has been working in Sunnyside, a neighborhood in southeast Houston with a population that is 98% African American. During Harvey, 75% of the areas that flooded were not designated as in the 100-year floodplain. This calls attention to the dire need to update floodplain maps, bolster data sources, and reconsider the models that predict floods.

“Subsidence, impervious surfaces, seawater intrusion, drought, excessive heat, changes in patterns of precipitation all have an effect,” Dr. Horney said. According to the State’s Division of Water Resources, North Carolina has been in dryer than normal conditions more than half of the weeks over the last ten years. Most of the IPCC predictions show that while the total amount of rain we will receive per year won’t change, more rain will fall in fewer events, increasing the risks of flooding. In addition, most residents aren’t aware if their home is in the floodplain and what that entails during major events. These factors all contribute to the current inaccuracy of flood plain mappings that form the basis of our exposure, risk, and damage projections.

Increasing Risks with Decreasing Resources

The state’s emergency funding gap becomes more salient when considering the effects of budget cuts for local agencies, such as health departments, who are forced to decrease disaster-related services.

“Local jurisdictions have to integrate their network of plans, not just across land use, economic development, and hazard mitigation planning, but also incorporate public health and other agencies,” Dr. Horney stated, emphasizing the importance of the interdisciplinary approach. “What I’ve seen change over the past few years is the interest in the environmental health impact of disasters.” Although quantifying the exposures and impacts of hazards is challenging, environmental health is an increasing focus of disaster management and recovery. Examples include Hurricane Harvey and post-storm spills, and North Carolina’s experience with flooded coal ash ponds and hog farms.

While the CDC’s Public Health Emergency Preparedness Cooperative Agreement Program has focused on bolstering LHDs since September 11, 2001, more recently reductions in operating budgets have limited public health agency’s ability to respond to both major disasters and smaller events, such as clusters of infectious diseases or outbreaks of foodborne illnesses. In the first two weeks following Hurricane Florence, North Carolina’s LHDs were in charge of operating shelters. As soon as the shelters close, they are “inundated with the need to do vector control without any break” all while continuing to provide essential public health services.

“We are doing the same work in public health with the same methods, but with a reduced capacity – the funding cuts really hit home during a disaster because you have to maintain the basic provisions of a health department- like vaccinating babies-but there is no surge capacity in the system to handle [something like Hurricane Florence],” Dr. Horney explained.

Our Future: More Hurricanes Like Florence

With our current political polarization around climate change, it’s difficult to picture aggressive actions taking place to mitigate the effects of storms following Hurricane Florence. In other cities in the United States, disastrous events didn’t always motivate action for preemptive solutions.

“From my experience with Harvey in Houston, people are just coming to the point where they see it as a ‘cost of doing business,’ so to speak,” explained Dr. Horney. Houston has experienced three 500-year floods in just a few years. “There was some qualitative research done on the Texas Gulf Coast where the refineries are after Hurricane Harvey. Residents of this area typically make no connection between the oil and gas industry and the flooding and the contamination from Hurricane Harvey because it’s their livelihood and their tradition. It’s a weird dichotomy to wrap our heads around sometimes.”

Will we experience the same with Florence? Dr. Horney predicted that only time will tell.

“The voices have to come from all different parts – it can’t just be research and academia. It’s going to take a lot of people working together who haven’t worked together before; that’s the only way we are going to move the needle on this.”

Dr. Jennifer Horney is Professor and Founding Director of the Program in Epidemiology and Core Faculty at the Disaster Research Center at the University of Delaware. Dr. Horney received her Ph.D. and MPH from the University of North Carolina at Chapel Hill. Dr. Horney’s research focuses on measuring the health impacts of disasters, as well as the linkages between disaster planning and household actions related to preparedness, response, and recovery. She currently leads research projects funded by the National Institute for Environmental Health Sciences, National Science Foundation, National Oceanic and Atmospheric Administration, the National Academies of Sciences, the Department of Homeland Security and other federal, state, and local agencies. Dr. Horney was a member of a team of public health practitioners who responded to Hurricanes Isabel, Charley, Katrina, Wilma, Irene, and Harvey where she conducted rapid assessments of disaster impact on the public health of individuals and communities. She has also provided technical assistance to public health agencies globally around disasters, infectious disease outbreaks, and pandemic influenza planning and response.

About the Author: Emily Gvino is a first-year master’s student seeking dual degrees from the Department of City and Regional Planning and the Gillings School of Public Health. Her research interests involve how the built environment can address social justice issues and the impact of climate change and the environment on health.  Prior to UNC, Emily earned her bachelor’s degree in urban & environmental planning and Spanish at the University of Virginia.

  1. Bennett, Abbie. 2018. “New Bern Is Counting up the Damage from Hurricane Florence. It’s at $100 Million so Far.” The News & Observer, September 23, 2018. https://www.newsobserver.com/news/local/article218889660.html.
  2. The Office of the Governor of North Carolina. Hurricane Florence Recovery Recommendations. Governor Roy Cooper. October 10, 2018. Raleigh, North Carolina, 2018.
  3. Associated Press. 2018. “Death Toll Rises from Hurricane Florence.” WITN, November 5, 2018. https://www.witn.com/content/news/Death-toll-rises-from-Hurricane-Florence-499726881.html.
  4. Associated Press. 2017. “Fewer U.S. Coastal Property Owners Have Flood Insurance,” September 1, 2017. https://www.nola.com/business/index.ssf/2017/09/fewer_us_coastal_property_owne.html.

Zombie Preparedness: A Communication Strategy for Emergency Preparedness

Zombies have become a fixture in literary and cinematic culture over the past century. The list of on-screen zombie productions is extensive, ranging from White Zombie in 1932 and Night of the Living Dead in 1968, to this year’s Patient Z and dozens of others in between. In 2016, Netflix boasted a buffet of 19 zombie-themed shows to satiate their viewers’ appetite for the undead. Yet over the past decade, zombies have broken free of their cinematic chains. Runners can now have their zombie fix on-the-go, with zombie-themed races in which costumed zombies chase runners, or via zombie running apps. For the extreme among us, there are even zombie survival camps: “the ultimate weekend apocalypse adventure.”

The cultural capital of zombies has not gone unnoticed. Since 2011, the threat of a zombie outbreak has been used in a more unexpected way: as a communication strategy for emergency preparedness. In response to low engagement in previous emergency preparedness campaigns, in May 2011, the Centers for Disease Control and Prevention (CDC) opted for a creative thematic pivot in their preparedness communication. And so, Preparedness 101: Zombie Apocalypse was born. This campaign first manifested as a humorous blog post detailing key steps to take in the event of a zombie apocalypse,1 such as building an emergency kit and developing a family emergency plan.2 The CDC’s goals for this campaign were to widen the reach of emergency preparedness awareness materials and draw in younger audiences.

A quick glance at the post’s engagement metrics renders their strategy an unequivocal success; the post received unparalleled traffic, crashing the blog platform within nine minutes of the tweet directing viewers to the blog. The campaign was covered extensively by media outlets for more than a year following the original blog post. By 2013, two years after the original posting date, the post had garnered approximately 1,332% more views than average posts on the CDC Public Health Matters Blog, and 1,233 comments, compared to the average of five comments. The CDC’s social media followers across various platforms also grew significantly in response.3 Moreover, the immense popularity of the post led the CDC to develop a host of Zombie Preparedness materials, including a dedicated blog, posters, lesson plans for teachers, and even a graphic novella.

CDC tweet

The CDC’s extensively shared and liked tweet referencing the Preparedness 101: Zombie Apocalypse campaign. Photo Credit: CDC’s Office of Public Health Preparedness and Response (@CDCemergency).

blog post CDC1

Excerpt from original Preparedness 101: Zombie Apocalypse blog post (May 16, 2011) on CDC’s Public Health Matters Blog. Photo Credit: CDC Public Health Matters Blog.

Since 2011, other organizations in cities across the country have followed the CDC’s creative lead, and further capitalized on the Halloween season to launch preparedness education and trainings with a zombie theme. For example, REI offers a Zombie Preparedness – Surviving a Zombie Apocalypse workshop, which covers important survival strategies adequate for any disaster. From Zombie Scavenger Hunts in Anchorage, Alaska (2012) to Zombie Artwalks in Abilene, Texas (this month), zombie preparedness has consistently captivated geographically diverse audiences and has catalyzed unique partnerships around emergency preparedness.  

Anchorage - scavenger hunt

Anchorage’s haunted zombie scavenger hunt is fun for the whole family. Photo Credit: Anchorage Public Library.

Perhaps more interesting, however, is the adoption of zombie preparedness at the state level. Each October since 2014, Governor of Kansas Sam Brownback signs a proclamation declaring October “Zombie Preparedness Month.” This tradition, spearheaded by the Kansas Division of Emergency Management echoes the sentiment of the CDC’s campaign, insisting that “if you’re prepared for zombies, you’re prepared for anything.”Furthermore, in February of 2017, the state House of Illinois passed House Resolution 0030 declaring October “Zombie Preparedness Month.” This law “urges all Illinoisans to educate themselves about natural disasters and take steps to create a stockpile of food, water, and other emergency supplies that can last up to 72 hours.”5

Kansas Division of Emergency Management fb

Kansas Division of Emergency Management employing their own zombie preparedness campaign on Facebook earlier this month. Photo Credit: Kansas Division of Emergency Management.

Although the CDC’s novel campaign has certainly been effective in garnering significant attention and replication across the country, measuring the extent to which this messaging campaign led to increased actual emergency preparedness actions is more difficult to quantify. A 2015 study conducted by PhD students at the School of Communication at Loyola University Chicago investigated this question by administering an online survey about emergency preparedness to two groups of undergraduates: one previously exposed to Preparedness 101 Zombie Apocalypse, and the other exposed to CDC’s traditional preparedness messaging campaigns. Their findings indicate that the zombie material did not have significant impacts on their performance on the preparedness survey compared to the traditional messaging group.6

Even with these results, there is clear value in zombie preparedness, beyond the laughs. According to a national survey conducted in 2016 by the National Center for Disaster Preparedness at Columbia University, almost two-thirds of US households lack sufficient emergency plans. More than 30% of US households with kids are unaware of their school evacuation plans, and over 40% lack understanding about their child’s evacuation location in the case of an emergency.Zombie preparedness can only help this, especially due to its potential for youth education. Additionally, true to both their nature and their historical staying power in popular culture, zombies aren’t likely to go away anytime soon. Bundling zombies with preparedness education every October is nothing but good (and perhaps spooky) news for emergency preparedness – planners, public health advocates, and hazard mitigation experts take note.

FEMA. 2012. “Zombie Preparedness: Effective Practices in Promoting Disaster Preparedness,” Webinar Transcript. https://www.fema.gov/media-library-data/20130726-1913-25045-3339/20130430_final_zombie_preparedness_transcript.pdf

2 Khan, Ali S. 2011.“Preparedness 101: Zombie Apocalypse,” CDC Public Health Matters Blog, May 11. https://blogs.cdc.gov/publichealthmatters/2011/05/preparedness-101-zombie-apocalypse/  

Kruvand, Marjorie and Maggie Silver. 2013. “Zombies Gone Viral: How a Fictional Zombie Invasion Helped CDC Promote Emergency Preparedness” Case Studies in Strategic Communication. http://cssc.uscannenberg.org/wp-content/uploads/2013/10/v2art3.pdf

Barber, Elizabeth. 2014. “Kansas Will be Prepared for the Zombie Apocalypse.” Time, September 24. http://time.com/3424392/kansas-zombie-preparedness-month-sam-brownback-natural-disasters/   

Illinois General Assembly. 2017. “Bill Status of HR0030. http://www.ilga.gov/legislation/BillStatus.asp?DocTypeID=HR&DocNum=30&GAID=14&SessionID=91&LegID=99787

6 Kruvand, M and FB Bryant. 2015. “Zombie Apocalypse: Can the Undead Teach the Living How to Survive an Emergency?” Public Health Reports. https://www.ncbi.nlm.nih.gov/pubmed/26556937

7 National Center for Disaster Preparedness at Columbia University’s Earth Institute. 2016. “Children in Disasters: Do Americans Feel Prepared? A National Survey.” National Center on Disaster Preparedness Research Briefs. https://academiccommons.columbia.edu/catalog/ac:194073  

Featured image: A zombie flashmob (fleshmob) takes on London in 2007. Photo Credit: CGP Grey via Wikimedia Commons, CC BY 2.0.

About the Author: Margaret Keener is a first year master’s student in the Department of City and Regional Planning, focusing on land use and environmental planning. She is particularly interested in resilience and climate change adaptation. Prior to UNC, Margaret worked as a graphic designer for ICLEI – Local Governments for Sustainability. Outside of class, Margaret enjoys listening to podcasts while running, playing outdoor team sports, and exploring new places on foot.

Current Planning-Related Legislation in the North Carolina General Assembly

The Planner’s toolbox is being modified constantly by laws passed and policies enacted at every level of government. Being aware of existing laws, as well as proposed legislation, is important for planners, communities, and advocates working throughout the state. Here’s a sample of the planning-related bills currently under consideration at the state level in the North Carolina General Assembly:

North-Carolina-Legislative-Building-20080321

North Carolina Legislative Building. Photo credit: Wikimedia, Jmturner.

House Bill 3 / Senate Bill 34: Constitutional Amendment on Eminent Domain/Takings (Land Use)

House Bill 3 and its Senate counterpart, Senate Bill 34, propose a Constitutional Amendment requiring that eminent domain takings be exclusively for “public use,” and not for “public use or benefit.” It also entitles parties whose land is taken through eminent domain the right to request a jury trial in order to determine just compensation. Current state statutes do allow for jury trial to determine compensation, but the NC Supreme Court has ruled that it is not a State Constitutional right. If passed, this amendment would come before the NC general electorate for a vote in November 2018. (Current Status: Passed in House 104-9, in committee in Senate )

House Bill 68 / Senate Bill 65: BRIGHT Futures Act (Economic Development)

House Bill 68 and Senate Bill 65 propose funding for digital infrastructure supporting broadband, computing, and communications, particularly in rural and low-income areas. Known as the “BRIGHT Futures Act” (BRIGHT is an acronym for “Broadband, Retail Online Services, Internet of Things, Gridpower, Healthcare, and Training and Education”), it advances the idea of digital  infrastructure as an essential public investment to spur growth in the “BRIGHT” markets across the state.  The bills further stipulate that the NCWorks Commission produce an annual report showing how it can improve job training and employment opportunities for individuals seeking work in BRIGHT markets. (Current Status: in committee in House and Senate)

House Bill 175: Environmental Revitalization in Empowerment Zones (Environmental Justice and Hazard Mitigation)

House Bill 175 requires the Department of Environmental Quality (DEQ) to prioritize the improvement of environmental metrics within “urban empowerment zones.” These zones are defined as areas within a city of greater than 275,000 people that is experiencing: higher than city average unemployment or crime, or lower than average household income. The city government must identify these zones. DEQ would be responsible for helping with stream restoration and flood prevention, studying air pollution, and convening an annual conference to create plans for the improvement of air and water quality within the urban empowerment zones. (Current Status: in committee in House)

House Bill 387: Corner Store Initiative (Community Revitalization and Public Health)

House Bill 387 aims to increase the sale of healthy foods in food deserts by assisting existing small food retailers to stock fresh produce and other nutrient-dense foods. The bill would create The Healthy Food Small Retailer Fund within the Department of Agriculture and Consumer Services, and funds would be dispersed through county or regional public health departments. Participating stores would be required to accept or agree to accept benefits for federal nutrition programs such a SNAP. (Current Status: in committee in House)

Senate Bill 296: Requirements for Road Improvements Adjacent to Schools (Transportation)

Senate Bill 296 would allow a school to hire its own independent traffic engineer to evaluate whether a new school’s access points meet the standards of North Carolina Department of Transportation’s “Policy on Street and Driveway Access.” Also, schools would be reimbursed by NCDOT for any improvements made to the state highway system that exceed the requirements of NCDOT’s policy. The city’s standards for improvements may not exceed what is “required for safe ingress or egress to the municipal street system and that are physically connected to a driveway on a school site.” (Current Status: in committee in Senate)

Please note that the selection of bills for this article does not constitute an endorsement of their content, but is meant to show the breadth of planning issues under discussion in the North Carolina General Assembly. To track the status of these bills and to read their full text, visit www.ncleg.net. For a full list of bills that the North Carolina Chapter of the American Planning Association is monitoring, visit http://apa-nc.org/legislation.

About the Author: Catherine Peele is a first year Master’s of City and Regional Planning candidate from Albemarle, North Carolina. Her planning interests include transportation project prioritization methods and freight mobility.  Outside of planning, Catherine enjoys exploring local parks and museums, supporting refugee resettlement efforts in the Triangle, perfecting classic Southern dishes and trying new recipes, and spending time with her two nieces.

Bridging the Distance

Supporting Physical Activity and Active Transportation in Rural Communities

A version of this piece was originally published at the Safe Routes to School Partnership website.

The majority of Americans live in urban or suburban areas, though around 15 percent of Americans live in nonmetropolitan regions, which make up 72 percent of US land. Although the proportion of Americans who are rural residents has recently declined, these communities still comprise 46.1 million Americans (USDA, 2015). When it comes to health outcomes, researchers have identified inequities in rural areas, including higher rates of obesity compared with urban residents and differing levels of physical activity by geographic region (Yousefian et al., 2009; Hansen and Harley, 2015).

rural

Concepts of walkability and neighborhood do apply to rural areas, but residents may define some characteristics differently than in urban and suburban areas (Kegler et al., 2015). For example, participants across four rural communities in a qualitative study using PhotoVoice identified specific barriers like lack of sidewalks or shoulders, heavy commercial truck traffic, unpaved roads, and lack of indoor recreational centers (Hennessy et al., 2010). Rural schools have also been found to be 73 percent less likely to implement a WSB program than urban schools (Turner et al., 2013). Longer commute distance is a key factor that must be addressed by context-specific strategies (Dalton et al., 2011).

This year, several key advocates have acknowledged different needs and context-sensitive strategies for supporting physical activity and active transportation in rural settings by publishing new resources for these communities.

The Safe Routes to School National Partnership published a series of three fact sheets (1, 2, 3) that include case studies for overcoming challenges to supporting active transportation and implementing Safe Routes to School programs specifically.

ChangeLab Solutions also shared rural community profiles that highlight stories of success in promoting physical activity.

Active Living Research published a research brief on active living in rural communities that includes a list of tools well-suited for assessing the built environment and walkability in rural areas.

Do you have more resources or a success story to share? Contact us to join the conversation about how to support active transportation and physical activity across rural and urban settings and help us show what Safe Routes to School can look like in rural communities.

About the Author

Christina Galardi, MPH/MCRP ’16, served as research advisor for the Safe Routes to School National Partnership while completing her graduate studies. She is currently a Harvard Government Performance Lab Fellow working at the South Carolina Department of Health and Human Services.

References

Dalton, M.A., Longacre, M.R., Drake, K.M., et al. (2011). Built Environment Predictors of Active Travel to School among Rural Adolescents. American Journal of Preventive Medicine 40 (3), 312–319.

Hansen, A.Y. and Harley, D. (2015). Promoting Active Living in Rural Communities.  [Research Brief.] Active Living Research.

Hennessy, E., Kraak, VI., Hyatt, RR., Bloom, J., Fenton, M., Wagoner, C., and Economos, C.D. (2010). Active Living for Rural Children: Community Perspectives Using PhotoVoice. American Journal of Preventive Medicine 39 (6), 537-545.

Kegler, M. C., Alcantara, I., Haardörfer, R., Gemma, A., Ballard, D., & Gazmararian, J. (2015). Rural Neighborhood Walkability : Implications for Assessment. Journal of Physical Activity and Health 12(Suppl 1), 40–45.

Turner, L., Chriqui, J.F., & Chaloupka, F.J. (2013).Walking School Bus Programs in U.S. Public Elementary Schools. Journal of Physical Activity and Health 10, 641-645.

USDA. (2015). Population and Migration. Economic Research Service. http://www.ers.usda.gov/topics/rural-economy-population/population-migration.aspx

Yousefian, A, Ziller, E, Swartz, J, and Hartley, D. (2009). Active living for rural youth: addressing physical inactivity in rural communities. Journal of Public Health Management and Practice 15(3), 223-231.

 

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